20th SRI in the Rockies!

Among Elite Group of Leaders Attending 20th Annual SRI in the Rockies Conference

Leading investment conference highlights industry trends in sustainable and responsible investing

Tucson, AZ-November 3, 2009

SRI in the Rockies (www.sriintherockies.com), is the largest and longest-running conference for the sustainable and responsible investment industry in the world. The 2009 conference, From Crisis to Opportunity: Investing for a Sustainable Economy, attracted more than 550 industry leaders to the JW Marriott Starr Pass in Tucson, Arizona. SRI in the Rockies is produced by First Affirmative Financial Network in collaboration with the non-profit Social Investment Forum.

"Sustainable and responsible investing is moving rapidly to the forefront of investment strategy and participation in this year's conference by advisors around the country specializing in SRI is helping to build a powerful movement to invest for good," said Steve Schueth, President of First Affirmative. "This year's conference focused on highlighting how we all can play a crucial role in finding real market solutions to the world's environmental and social problems, and make money in the process."

SRI in the Rockies offers financial advisors a variety of Continuing Education offerings and the opportunity to network with peers and experts in responsible investing, shareholder advocacy, community investing, and related fields.

2009 SRI in the Rockies Conference speakers included:

• Gil Friend, President, Natural Logic; author of The Truth About Green Business
• Mark Fulton, Global Head of Climate Change Investment Research and Strategy with Deutsche Bank Climate Change Advisors
• James K. Galbraith, PhD, the Lloyd M. Bentsen chair in Government and Business Relations and professor of Economics at the LBJ School of Public Affairs at the University of Texas at Austin
• Phaedra Ellis-Lamkins, CEO, Green For All
• L. Hunter Lovins, founder and President, Natural Capitalism Solutions
• Mindy Lubber, President, Ceres; Director of the Investor Network on Climate Risk
• Ray Offenheiser, President, Oxfam America
• Auden Schendler, Executive Director of Sustainability at Aspen Skiing Company; author of Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution
• Tensie Whelan, President, Rainforest Alliance

For a full list of speakers and agenda items, go to http://www.sriintherockies.com/2009/agenda.jsp

About First Affirmative

First Affirmative Financial Network, LLC (http://www.firstaffirmative.com) is an independent fee-only Registered Investment Advisor (SEC File #801-56587). First Affirmative specializes in socially responsible, sustainable, and transformative investment management and consulting, and supports a nationwide network of investment professionals who specialize in serving socially conscious investors. First Affirmative produces the annual SRI in the Rockies Conference (http://www.SRIintheRockies.com), the premier conference for the sustainable and responsible investment industry in North America.

About the Social Investment Forum

The Social Investment Forum (http://www.socialinvest.org) is the U.S. membership association dedicated to advancing the concept, practice, and growth of socially and environmentally responsible investing. SIF members integrate economic, environmental, social, and governance factors into their investment decisions. SIF membership includes social investment practitioners and institutions, including financial professionals, analysts, portfolio managers, banks, mutual funds, researchers, foundations, community development organizations, and public educators. More information about the Forum, including the 2007 Report on Socially Responsible Investing Trends in the Unite d States, is available on the SIF website.